City/State Targeting - I know alot of you guys like to break down your demos by city and state, so here it is. I think this only works with Canada, US, and UK, someone correct me if I'm wrong and I'll add that in too. Enter a list of cities or states to target, with the option of split testing, where each ad variation will be created targeting each city/state in the list. The ad name format will include the first two letters of the city/state (it does look a little awkward but that's the best I can do, there's a limit to how long the ad names can be).
Languages - Now you'll be able to add in Lanuages. No split testing here as I don't think it would really be useful here. Pretty simple.
Age/Location Insertion - This one I think is really powerful. Insert the age you are targeting into your header or body using "{age}" or the city/state using "{city}" or "{state}". Watch your CTR's go up with this technique. Hint: grab a list of major cities and split test with city insertion for a kickass campaign!!! I've heard of Facebook not liking this kind of thing but I see it all the time, great way to get the attention of comatose Facebook users when they're making fluff friends.
Post any questions/feedback here. Have a happy 4th to all the Americans out there!
