Back at it with another release of FB Ads Manager. This time I’ve added the remaining fields:

- Education. Target different education levels.
- Workplaces. Now you can enter in a list of workplaces to target.
- Birthdays. Target users on their birthdays. (Not sure how people would use this?)

I also fixed a bug related to entering keywords.

I’ve noticed that some people were using the custom ages field incorrectly and it was causing the tool to stop. The format of that field is a list of age ranges, not individual ages.

Right: 20-25, 26-30, 31-35, etc
Wrong: 20, 21, 22, 23, etc

In order to target individual ages, use “All ages in range” and set the lower and upper limits accordingly. Now if the custom age field is in a bad format an error message will pop up (rather than just stopping silently).

Next, now that Facebook has beefed up their interface to quickly do actions on multiple ads, I’ve taken out the ‘change bids’ section of the tool, so now it’s completely focused on ad creation.