Well Facebook made a change to their UI the other day and completely broke the tool (as I’m sure you’re all aware). I’ve patched that up and added some new features for this next release. It’s been a long time since updating this thing so I figured I might put in something new to play with.

City/State Targeting – I know alot of you guys like to break down your demos by city and state, so here it is. I think this only works with Canada, US, and UK, someone correct me if I’m wrong and I’ll add that in too. Enter a list of cities or states to target, with the option of split testing, where each ad variation will be created targeting each city/state in the list. The ad name format will include the first two letters of the city/state (it does look a little awkward but that’s the best I can do, there’s a limit to how long the ad names can be).

Languages – Now you’ll be able to add in Lanuages. No split testing here as I don’t think it would really be useful here. Pretty simple.

Age/Location Insertion – This one I think is really powerful. Insert the age you are targeting into your header or body using “{age}” or the city/state using “{city}” or “{state}”. Watch your CTR’s go up with this technique. Hint: grab a list of major cities and split test with city insertion for a kickass campaign!!! I’ve heard of Facebook not liking this kind of thing but I see it all the time, great way to get the attention of comatose Facebook users when they’re making fluff friends.

Post any questions/feedback on the forum:

FB Ads Manager Forum – Version 3 Released

Have a happy 4th to all the Americans out there!