Back again with another update. After meeting many users in person I’m surprised how many of you depend on this daily for managing campaigns! Well I’ve made quite a few changes that should help out a lot.

Most importantly you’ll now be able to resume the script in case it’s stopped or fails. I know the biggest headache has been having to restart scripts all the time, so now you won’t need to. There’s a red start button at the top that will allow you to resume the script. Additionally, the last stop point will be saved to the ad file so that it can be rerun at any time, anywhere.

I’ve also made a big change to the saved files feature. Saved ad files will now be in XML format, which make it much easier to read in case you want to take a look, and this has also fixed several bugs in the process. (Note: you will need to recreate your old campaigns to be compatible with this version. The old campaigns can be read in any text editor)

You’ll now be able to include a radius when city targeting, just check off the checkbox and pick the radius you’d like to use.

Finally, you can now enter colleges when targeting users who are still in college or alumni.

On top of these feature updates there have been a whole host of bug fixes, best of all greatly improving keyword handling. Give it a try and let me know what you think.

Cheers

Back at it with another release of FB Ads Manager. This time I’ve added the remaining fields:

- Education. Target different education levels.
- Workplaces. Now you can enter in a list of workplaces to target.
- Birthdays. Target users on their birthdays. (Not sure how people would use this?)

I also fixed a bug related to entering keywords.

I’ve noticed that some people were using the custom ages field incorrectly and it was causing the tool to stop. The format of that field is a list of age ranges, not individual ages.

Right: 20-25, 26-30, 31-35, etc
Wrong: 20, 21, 22, 23, etc

In order to target individual ages, use “All ages in range” and set the lower and upper limits accordingly. Now if the custom age field is in a bad format an error message will pop up (rather than just stopping silently).

Next, now that Facebook has beefed up their interface to quickly do actions on multiple ads, I’ve taken out the ‘change bids’ section of the tool, so now it’s completely focused on ad creation.

Well Facebook made a change to their UI the other day and completely broke the tool (as I’m sure you’re all aware). I’ve patched that up and added some new features for this next release. It’s been a long time since updating this thing so I figured I might put in something new to play with.

City/State Targeting - I know alot of you guys like to break down your demos by city and state, so here it is. I think this only works with Canada, US, and UK, someone correct me if I’m wrong and I’ll add that in too. Enter a list of cities or states to target, with the option of split testing, where each ad variation will be created targeting each city/state in the list. The ad name format will include the first two letters of the city/state (it does look a little awkward but that’s the best I can do, there’s a limit to how long the ad names can be).

Languages - Now you’ll be able to add in Lanuages. No split testing here as I don’t think it would really be useful here. Pretty simple.

Age/Location Insertion - This one I think is really powerful. Insert the age you are targeting into your header or body using “{age}” or the city/state using “{city}” or “{state}”. Watch your CTR’s go up with this technique. Hint: grab a list of major cities and split test with city insertion for a kickass campaign!!! I’ve heard of Facebook not liking this kind of thing but I see it all the time, great way to get the attention of comatose Facebook users when they’re making fluff friends.

Post any questions/feedback on the forum:

FB Ads Manager Forum - Version 3 Released

Have a happy 4th to all the Americans out there!

I’ve gotten a lot of good feedback from everyone since the last version, only three people came to my house personally to slap me in the face, that’s something to celebrate.

The biggest issue by far was that resubmission doesn’t work anymore. As you might have noticed Facebook has selectively stopped letting you copy ads, using the “Create a similar ad” link, depending on which ad it is. Disapproved ads seem to be completely disabled, making it impossible to resubmit ads, manually or using this tool. Thankfully we can save ads here and re-run them anytime, making resubmitting unnecessary. Just delete your rejected campaign, and restart the ad creation process, same deal. Good luck trying to do that by hand.

Here’s the latest changes in this version:

- Grouped header and body together. The old way of split testing header and body didn’t make much sense, since they’re almost always a cohesive whole - mixing and matching different headers with different bodies isn’t the best way of split testing ad copy. Here’s what it looks like now:

- Changed the ad titles. Much more descriptive now, you should know exactly what ad you’re looking at without having to click through to the full screen ad.

- Bug fixes related to copying ads, stopping ads, etc.

That’s it for now, if anyone has any suggestions how to improve the tool, send me an email to fbadmanager aatttt 4houraffiliate.com